#1 Referrer – your library’s homepage. Be sure it is easy to locate (above the fold/not needing to scroll), and directly links to your virtual branch. Try to minimize the number of clicks a patron has to make. You could also use a text link or a “spotlight banner.”
Also an access point from your catalog – not just having the MARC records, but having a link that says something like “downloadable audio” or a graphic.
Be where your patrons are – Facebook, Twitter (what about a fan page for patrons?) – send through new posts with noteworthy titles, for example.
Consider reviewing downloadable media.
Techniques for promoting in the library
· Have promotional materials – bookmarks, posters, etc
· Put business card size promotional cards in your books on cd
· Try to have your own “gadget gallery”
· Have your screen savers and/or digital message boards promote downloadable services
· Do you have a bookmobile? Promote downloadables
· Don’t forget the bottom of your circulation slips or your email signature
· OverDrive materials (bookmark, etc) in the books on your holds shelf
Have a training for patrons
· Try for monthly, but at least quarterly
· Promote on website
· Flyers in library
· Media coverage – reach out and include pictures
· Have a raffle
Techniques for promoting outside the library
· In many libraries, the majority of users are not regular library users
· Use your local media
· Community events
· Local schools and colleges
· Gyms are a great choice – remind people they can download audio to listen to while they work out
· Catch the eye of your travelers with posters at bus & train stations, etc.
· Use the referrer report – how are people finding you?
· Use new patrons per month to judge your marketing efforts