04 August 2011

E-reader ownership Rises

Hi Everyone!

I thought you might interested to hear this: since November 2010 (ironically when we added e-books to our LUV collection) e-reader ownership among adults living in the United States has doubled. In that month, 6% of adults owned them, and as of May 2011, 12% now own them. Here in beautiful state of Vermont, our checkout numbers have also increased with a similar if not greater speed. In November there were 135 checkouts of e-books, and as of July 31, they have risen to 1319. You can take a look at our stats more specifically by going to Content Reserve, click on reports, and selecting activity charts.

If you would like to read further into the surge of e-reader ownership, you get more info by going to:

http://pewinternet.org/Reports/2011/E-readers-and-tablets/Report.aspx

VF

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