16 March 2012

Overdrive Marketing Outreach Resources


The following resources will help you promote your download service inside and outside the library. Click on each link to see samples.

Best Pratices Web Graphics:
Place a link on your library's homepage and online catalog to direct customers to your download website.

Promotional Resources:
Get the word out by distributing and displaying materials in the high traffic areas of your library and around your community.

Public Relations:
Promote your download service in a press release, email to staff and customers, or an article in your newsletter.

Best Practices Handbook:
Learn how OverDrive libraries around the world are maximizing the value of their service with examples of successful collection development, staff training and promotional efforts.

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