16 March 2012

Overdrive Marketing Outreach Resources

http://www.overdrive.com/Resources/PartnerServices/MarketingOutreach/

The following resources will help you promote your download service inside and outside the library. Click on each link to see samples.

Best Pratices Web Graphics:
Place a link on your library's homepage and online catalog to direct customers to your download website.

Promotional Resources:
Get the word out by distributing and displaying materials in the high traffic areas of your library and around your community.

Public Relations:
Promote your download service in a press release, email to staff and customers, or an article in your newsletter.

Best Practices Handbook:
Learn how OverDrive libraries around the world are maximizing the value of their service with examples of successful collection development, staff training and promotional efforts.


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